Tuvalu is a small South Pacific nation composed of nine enchanting islands, abundant turquoise lagoons, and stunning coral reefs. Tuvalu boasts pristine beaches and a serene tropical atmosphere, making it a magnificent ocean paradise. Additionally, although the nation’s landmass and population are small, Tuvalu’s traditional culture is highly representative among the Polynesian subregion and stands as a paradigm that has successfully integrated traditional and modern trends. However, Tuvalu has also increasingly experienced the detrimental influences of sea level rise and other effects of global warming, which has threatened both the nation’s unique traditional culture and its exquisite island scenery. Consequently, when promoting tourism, the Government of Tuvalu has consistently emphasized the need for a tourism industry that prioritizes environmental and cultural preservation, which has led to the development of an uncommon tourism culture in which the focus is not on large-scale resorts cut off from the daily lives of the local people but on an experience that immerses the traveler in the realities of Tuvaluan life and the true, unadulterated beauty of the Tuvaluan countryside.
At the 2014 ITF, the Tuvalu Tourism Booth will proudly promote both Tuvalu’s traditional culture and its gorgeous scenic views through exhibitions of culturally representative handicrafts, such as traditional mats, shell necklaces, wooden canoes, and fans, and stunning photos of Tuvalu’s scenery shot by professional photographers. Because these handicrafts and scenic landscapes are extremely significant to the people and culture of Tuvalu, visitors to the Tuvalu Booth at the ITF will gain an enhanced appreciation for Tuvalu’s tourism industry, as well as the one-of-a-kind experience touring Tuvalu provides. Staff at the Tuvalu Booth will also introduce several of the tourism activities currently popular in Tuvalu, including customized “island-hopping” trips; snorkeling and scuba diving adventures in lagoons, coral reefs, and the ocean deeps; and traditional dance and culture performances. Finally, during the ITF, the Tuvalu Booth will give away limited-edition commemorative cards featuring Tuvalu’s stunning scenery to the first 3,500 visitors to the booth on any day of the Fair!